Supporting DeWitt, Growing A Business

In the DeWitt community, Krieger’s has been a longstanding community leader helping to raise tens of thousands of dollars for various projects in DeWitt. Currently, the dealership has raised nearly $20,000 for the Frances Banta Waggoner Community Library.  We also do a yearly drawing on prom night, giving some lucky student their first vehicle.  Other projects that we are proud to be part of are the yearly cake auction and the annual golf tournament sponsored by the Lions club. Krieger’s through the years has been a donor to many other silent auctions and private fundraisers.  We do this because we love being part of DeWitt and know that a strong community supports its local businesses.

Krieger Auto started way back in the 1920’s when two young automobile mechanics worked together at the local Ford dealer in Muscatine, Horst and Strieter. Joseph Krieger and Charles Henderson were the mechanics. Charles opened his own garage in 1931, known as Henderson’s Garage in downtown Muscatine. Joe joined Charles in 1932 and they became equal partners in the garage. Soon after, Chevrolet stopped by the garage and asked them to take on Chevrolet, and as time went along during the 30’s, the two partners acquired numerous other franchises, including Pontiac, Oldsmobile, and Cadillac. The original dealership operated out of a 3 story building, with service on the first floor, the second story was the showroom, and a body shop utilized the third floor.

In 1951, General Motors wanted to separate the Pontiac – Cadillac franchise from Chevrolet and Oldsmobile. Marvin Krieger then designed a new building at the corner of Sycamore and Mississippi Drive that would house Henderson’s Chevrolet – Oldsmobile. After a few tough years running the two garages together, they decided to go their separate ways. Henderson’s Chevy Olds continued to run out of the new building and Krieger’s Pontiac Cadillac out of the three-story garage.

The beginnings of Krieger’s in 1956 were a tough going. A young Marvin Krieger struggled to operate the business. Marvin invested in hiring quality employees to help run the operation. Hiring great folks like Warren Tutt, Carson Schwandke, John Sprouse and Evie Lange, the business started to flourish. This started the principles of the “Krieger Way” of doing business.

Hiring Quality employees and treating them as such, providing exceptional Customer Service, and staying true to our small town values will add up to a bright future for everyone.

You will find a breath of fresh air blowing through every Krieger’s location. It is a new spirit of service that starts with a good neighbor approach and a renewed dedication to listening. Krieger Auto Group has been serving customers since 1956. Selling and servicing new and pre-owned Buick, Chevrolet, GMC, Ford, Lincoln, Chrysler, Jeep, Dodge, and Ram vehicles. Hiring quality employees and treating them as such, providing excellent customer service, and staying true to our small town values will add up to a bright future for everyone.

We are excited to work with the DCDC in strengthening our ties to the community.  This summer we plan to sponsor one of the outdoor movie nights and other events to give back to the community that has given so much to us.

Whether you are looking for a new or a high quality used car, truck or SUV Cross-Over, quality mechanical service or repair, an experienced detail department to clean and freshen up your vehicle, you can depend on the decades of experience at Krieger’s of DeWitt. Krieger’s Auto Group, a proud partner in the Muscatine and DeWitt communities.  “Shop us once you are Family for life”.

~Mark Christenson, Sales Manager at Krieger’s DeWitt 

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