Media Group to Shoot Film About Local Livestock Exhibitor

While Covid-19 may have created a new normal, in some instances it has also offered new opportunities to Clinton County students. The Current Ag Concerns Media Group (CAC) is comprised of Beth Lamp, Brooklyn Kucera, and Kesley Holdgrafer, all from Northeast, along with Megan Clark from DeWitt. These four ladies do a weekly ag radio program live on Friday mornings, run interviews with ag professionals across the country, and do a variety of print and social media like the weekly publication of “Kesley’s Corral.” They also specialize in conference and event coverage including the PBR Finals in Las Vegas this past November.

Having canceled several of their travel opportunities for the summer, CAC members were looking to embark on a project a little closer to home. Inspired by Megan Clark’s appearance on Paula Sands Live where she discussed her upcoming TEDx Talk on animal agriculture, they decided they wanted to try a new outlet with video production. The idea of producing a piece focused on ag is something the team had discussed before, but never truly had the time to pursue.

Once a professional film crew was secured, the girls reached out to area 4-H and FFA members who are involved in the livestock industry. DeWitt 4-Her Caleb Kruse responded and the idea for the piece started to take shape. The video will detail Kruse’s story about the exhibiting hogs and the process involved in preparing his pigs for the show ring.

The trailer for the video is scheduled to be released in early July along with a variety of social media campaigns on Current Ag Concern’s accounts and on their website. The show feed company Sunglo, fed by Kruse, is partnering with CAC on this project and will also be showcasing the piece on their social media platforms. They have already started sharing out about the project and the response has been incredible.

“It means a lot to know that Sunglo is behind this project and I am happy that I can work with the company that provides my show feed resources,” said Kruse. “It adds a cool dimension to the video and has helped focus the message we want to share.”

The goal for the project is to tell the story of the livestock industry in a positive manner and feature the individuals who spend their time working with these show animals. “People need to know that there are other things in the world than sports and video games,” said Kruse. “They need to know who grows our food and makes our everyday lives possible and that is farmers, ranchers, and the livestock industry.”

Filming for the piece is scheduled to start in July with final production in late August. For more information about this process, be sure to check out the Current Ag Concerns page on Facebook or follow them on Instagram.

Jenna Stevens
Current Ag Concerns Executive Director and Clinton County Ag in the Classroom Consultant

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